Its role is particularly evident in countries that are going through the transition period and in countries where political representatives have a strong influence on economic decision-making. Given that economic growth and development are the primary goal of the country in which is invested, as well as the countries of investors who are also acting in the direction of increasing their profits, in international economic relations economic diplomacy is becoming a key instrument in their achievement. ![]() The paper presents the concepts of conceptualization of economic diplomacy, which is a form of state activities relations directed towards relations with other countries and international organizations aiming to increase exports and attracting foreign investments. Kaywords: intercultural communication, mass media, global media, CNN, Al Jazeera, Charlie Hebdo. ![]() This encourages the creation of a public image for different countries or cultures, but also encourages the creation of various stereotypes that develops barriers to intercultural communications. The paper aims to describe the role of the media in the era of globalization, at a time of increasing intercultural communication on the one hand and increasing intercultural intolerance on the other, and to identify cases in which the media with global reach have different coverage for the same events. Also today, the media seem more rigid, more panic-stimulatory when covering developments affecting different cultures. This has made the media message to be more sensitive, and added the need for media social responsibility and journalism ethics. Cases of recent clashes in the world have caused media to be seen as being positioned based on the way of media coverage of a particular intercultural event. Depending on the choices of these statements, the public, who receives the message, reacts or creates a certain image to a particular country or culture. They broadcast statements by political officials addressed to other countries or cultures. Kaywords: intercultural communication, mass media, global media, CNN, Al Jazeera, Charlie Hebdo.Media plays an important role in the development of intercultural communication in the era of globalization. Media plays an important role in the development of intercultural communication in the era of globalization.
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